I'm From
Single-origin natural ingredients from specific Korean regions. Transparency-first formulation.
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I'm From is the brand for ingredient purists. Every product highlights one hero ingredient sourced from a specific Korean location, and they actually tell you where it comes from. The Honey Mask, Rice Toner, and Mugwort Essence are all legitimate cult classics. Quality is consistently high.
Strengths
- + Full ingredient traceability and sourcing transparency
- + Honey, rice, and mugwort lines are all excellent
- + Gentle enough for sensitive skin
- + Clean, no-nonsense formulations
Weaknesses
- − Limited product range per ingredient line
- − Some products feel basic for the price
- − Availability can be inconsistent
- − Packaging is functional, not luxurious
The I'm From Story
I'm From launched in 2013 with a radical concept for K-beauty: complete ingredient transparency. While other brands list vague botanical extracts, I'm From tells you exactly which farm their ingredients come from. Their honey comes from Jiri Mountain, their rice from Yeoju, their mugwort from Ganghwa Island. Each product line is built around one hero ingredient, letting it shine without unnecessary fillers. The brand has built a devoted following among skincare enthusiasts who care about sourcing and simplicity.
Shop I'm From by skin type
Curated picks from I'm From's lineup, ranked for each skin type.
All I'm From Products
7 products reviewed and rated.
Rice Toner
The Rice Toner is I'm From's bestseller and it deserves it. 77.78% rice extract from Yeoju, Korea provides genuine brightening and moisture. The milky texture feels more nourishing than a typical toner. One of the best brightening toners available at any price — and it works for sensitive skin too.
Fig Cleansing Balm
I'm From's quiet competitor to the Beauty of Joseon ginseng balm — a cult-status fig cleansing balm with 7.8% fig water and a shortlist of skin-feeding actives (peptides, squalane, vitamin E) underneath. The texture transition (sherbet → oil → milk on rinse) is the kind of K-beauty cleansing experience that converts oil-cleanser skeptics. Removes SPF and makeup without leaving a film.
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