Brand Comparison

I'm From vs COSRX

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

COSRX

Higher editor rating (9 vs 8.5)

I'm From COSRX

Rating8.5/109/10

Price RangeMid-Range ($$)Budget ($)

Founded20132013

OriginSouth KoreaSeoul, South Korea

Products732

Best ForSensitive, Dry, ComboOily, Combo, Acne-Prone, Sensitive

PhilosophySingle-origin natural ingredients from specific Korean regions. Transparency-first formulation.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.

I'm From

I'm From is the brand for ingredient purists. Every product highlights one hero ingredient sourced from a specific Korean location, and they actually tell you where it comes from. The Honey Mask, Rice Toner, and Mugwort Essence are all legitimate cult classics. Quality is consistently high.

Pros

✓ Full ingredient traceability and sourcing transparency
✓ Honey, rice, and mugwort lines are all excellent
✓ Gentle enough for sensitive skin
✓ Clean, no-nonsense formulations

Cons

✗ Limited product range per ingredient line
✗ Some products feel basic for the price
✗ Availability can be inconsistent
✗ Packaging is functional, not luxurious

COSRX

The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.

Pros