Brand Comparison

I'm From vs Beauty of Joseon

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Beauty of Joseon

Higher editor rating (9 vs 8.5)

I'm From Beauty of Joseon

Rating8.5/109/10

Price RangeMid-Range ($$)Budget ($)

Founded20132014

OriginSouth KoreaSouth Korea

Products719

Best ForSensitive, Dry, ComboCombo, Oily, Sensitive, Dry

PhilosophySingle-origin natural ingredients from specific Korean regions. Transparency-first formulation.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.

I'm From

I'm From is the brand for ingredient purists. Every product highlights one hero ingredient sourced from a specific Korean location, and they actually tell you where it comes from. The Honey Mask, Rice Toner, and Mugwort Essence are all legitimate cult classics. Quality is consistently high.

Pros

✓ Full ingredient traceability and sourcing transparency
✓ Honey, rice, and mugwort lines are all excellent
✓ Gentle enough for sensitive skin
✓ Clean, no-nonsense formulations

Cons

✗ Limited product range per ingredient line
✗ Some products feel basic for the price
✗ Availability can be inconsistent
✗ Packaging is functional, not luxurious

Beauty of Joseon

Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.

Pros