New features, products, and improvements on ChokChok.
French Pharmacy is now French Beauty — same flag, broader scope. The origin now covers pharmacy heroes (La Roche-Posay, Avène, Bioderma) plus Provençal heritage (L'Occitane), prestige spa (Biologique Recherche, Sothys) and Korean-French hybrids (Erborian) — all under one switcher pick
Spanish Beauty is here — a brand-new origin alongside the existing nine. ISDIN, Sesderma, MartiDerm, Mesoestetic, Endocare, Heliocare and Bella Aurora bring the Spanish dermocosmetic tradition (photoprotection, ampoules, Cosmelan) to ChokChok
Ask ChokChok AI on every product — a new chat box right next to the product photo answers questions about that exact item ('is this good for oily skin?', 'can I layer this with retinol?') grounded in our editor notes and ingredient data
AI replies now type out as they arrive across every chat — product, brand, ingredient, treatment, article, the Ask sidebar, and every tool follow-up — with a 'ChokChoking…' indicator while the answer is being written
Share any product to X, Facebook, WhatsApp, Pinterest, or copy the link — new share row on every product page
Product pages redesigned — Ask ChokChok AI sits next to the photo and sticks while you scroll, key ingredients now show their category color (humectant blue, retinoid yellow, peptide lilac…), and TikTok reviews moved next to the verdict
Ask ChokChok sidebar got the new look too — same animated pink gradient, sparkle header, soft pill suggestions, and circular send button as the on-page chat
Sunscreen Finder — tell us your skin type, whether you want mineral or chemical, finish (invisible/matte/dewy/tinted), and budget. We rank every SPF in the catalog with the 'why' behind each match, plus the actual UV filters in the formula
22 new signature treatments across every origin — Kobido face massage, Sake Kasu facial, Tsubaki oil cleansing, Tanaka lymphatic massage and Hanrei-yoku for J-Beauty; Abhyanga, Ubtan, Kumkumadi, Champi, Multani Mitti and Shirodhara for Ayurveda; Cure Thermale and French lymphatic drainage; Brazilian Açaí scrub and Limpeza de Pele; Australian Eucalyptus steam and desert mud wrap; Finnish sauna-to-snow and ice-bath face dip; German Kneipp hydrotherapy; plus universal cryolipolysis
14 new brands — First Aid Beauty, Cetaphil, Aveeno, Neutrogena, Olay, Naturium, Hero Cosmetics and Versed join US beauty; Galénic, Institut Esthederm, Darphin and Patyka add French pharmacy prestige; M. Asam and Primavera Life round out German, each with 3 hero products
42 new hero products — Ultra Repair Cream, Mighty Patch, Olay Regenerist, Naturium Niacinamide 12, Hydro Boost, Darphin 8-Flower Nectar, Patyka Huile Absolue, Primavera Rose Oil, and more — 3 picks per new brand filling cleanser-to-SPF
6 new long reads — The Ordinary Retinoids Ranked, Why CeraVe Is Suddenly a Status Brand, Naturium Niacinamide Dupe, Finnish Sauna Skin science, Granado vs Natura, Aussie SPF 50+ regulatory — plus J-Beauty's Shiseido Ultimune test, Japanese sunscreen filters, rice-skincare ranked, Avène thermal water skeptic take, Bioderma vs Garnier blind test, and Thermal Water vs Mist
6 new curated shelves — Accutane-Friendly Picks, Menopause Heroes, Post-Procedure Recovery (K-Beauty), Pearl & Sake Luxe J Ritual (J-Beauty), Ayurvedic Body Oils (In-Beauty), and the Minimalist French Pharmacy 5-Step
15 new ingredient deep dives — heartleaf, mugwort, ginseng, pitera/rice ferment, PDRN salmon DNA, alpha arbutin, saffron, caffeine, licorice root, resveratrol, CoQ10, tsubaki oil, vitamin E, ferulic acid, and mandelic acid — every one with evidence rating, pregnancy notes, and what it actually does
5 new brands — Krave Beauty (Liah Yoo's barrier-first house), Amorepacific (the original K-luxury), Dr.G (the derm-office K-brand), CeraVe (finally in), and India's Himalaya Herbals
16 more products — 4 US sunscreens (Supergoop Unseen, EltaMD UV Clear, Black Girl Sunscreen, CeraVe), 2 Indian sunscreens (Re'equil, The Derma Co Aqua Gel), 3 Nordic toners (Lumene, L:A Bruket, Mantle), Caudalie Beauty Elixir, 3 Korean cushions (Clio Kill Cover, Missha Magic, Age 20's Essence Cover Pact), plus JUMISO Yuja Niacin, Super Soothing Centella, and Heartleaf 85
5 new treatments — J-beauty solo oil cleansing, microcurrent facials (NuFACE/ZIIP/Foreo), dermaplaning, Korean seshin bathhouse scrub, and lymphatic drainage facial
7 new guide articles — Heartleaf: Why Anua Conquered Korea, Teen K-Beauty: The Honest Starter Kit, Melasma Playbook, Fungal Acne (Why Your Serum Is Making It Worse), Korean Cushion Foundations Comparison, Pitera vs Snail Mucin vs Heartleaf Essence Hierarchy, and Beauty of Joseon: From Obscure to Everywhere
10 new curated shelves — The Heartleaf Edit, K-Beauty for Men, Pregnancy-Safe Edit, Accutane Gentle Kit, Menopause Edit, Teen Starter Kit, Slugging Starter, Essence Hall of Fame, Fungal Acne Safe Kit, and Melasma Fighters
21 new brands across the world — Weleda, Kneipp, and Logona join German beauty; Supergoop, Fresh, and Origins land in American; Lanolips arrives from Australia; Payot, Klorane, Melvita, and Mustela in French Pharmacy; Ettusais, Addiction, RMK, SUQQU, ETVOS, and THREE in J-Beauty; Tromborg and Frantsila for Nordic; Lotus Herbals and Pilgrim in Indian — each with 2-3 flagship products
60 new products across 6 beauty origins — every origin (American, German, Australian, Nordic, Brazilian, Indian) now has 40 products instead of 30, filling category gaps like Nordic sunscreens, Brazilian toners, and Indian face masks so each origin feels like a complete shelf
80 new curated shelves — 10 Selections per beauty origin (J-Beauty, French Pharmacy, American, German, Australian, Nordic, Brazilian, Indian) covering everything from Mochi-Hada Hydration to Amazonian Oils, Kumkumadi rituals, Ultra Violette SPF, Forest Essentials luxe, Nivea classics, and more
24 new origin-specific guides — how to actually start J-Beauty, French Pharmacy, US skincare, German apothecary, Aussie SPF, Nordic lagom, Brazilian body-first beauty, and Ayurveda-meets-actives
Per-origin homepage for every beauty tradition — /j-beauty, /french-pharmacy, /us-beauty, /de-beauty, /au-beauty, /nordic-beauty, /br-beauty, /in-beauty now each show their own brands, products, selections, and guides
/guide, /selections, /treatments, and /ingredients titles now follow the origin you've selected — no more 'K-Beauty' label everywhere
Treatment Cabinet — save any treatment (at-home or in-clinic) and find them all in My Treatments, filterable by type
Weekly routine column — add masks, exfoliants, and peels to My Routine alongside AM and PM, with frequency notes like '2x a week'
Routine cost estimates — My Routine and the AI routine builder now show what your AM and PM routines actually cost
Share your routine as a TikTok/IG story card — AM/PM toggle, one-tap download from My Routine
Compare products side-by-side with photos — big product shots, editor scores, and TOP PICK / BEST VALUE badges when you compare 2 or 3
Concern landing pages — new /concerns hub with 9 pages (acne, dark spots, redness, and more) pulling together the products, ingredients, treatments, and articles that actually help
Ingredient and product names in AI chat replies are now clickable — tap any ingredient or product we cover (like Hyaluronic Acid or COSRX Snail 96) to jump straight to its page
Ingredient comparisons now lead with a plain-English summary above the dense science table, plus an inline 'Ask ChokChok about these' panel that keeps the comparison visible
My Routine cards now show product photos alongside each step
My Routine auto-saves as you edit — no more losing changes
Skin Analyzer uploads now just work — big photos auto-resize in your browser, and iPhone HEIC files get a clear 'save as JPEG first' message instead of silently failing
Build a routine from your favorites — new magic button on My Favs that sends your saved products to the AI routine builder and gets them placed in the right AM/PM slots
Scan my Shelf 'did we miss any?' — add products the scanner didn't catch, and they show up in the assessment right next to the identified ones
Browse J-Beauty and French Pharmacy products — the origin switcher in the footer is now open to everyone (K-Beauty / J-Beauty / F-Beauty)
Easier to leave product reviews — a 'Rate it' button on every favorite you haven't reviewed, and a top banner on My Favs prompting you to rate products you've tried
Signing in mid-way through building a routine no longer loses your work — we remember the routine you built and it'll be waiting when you come back
Animated progress bar on Scan my Shelf while it works — matches the Skin Analyzer experience
Homepage now leads with the ingredient evidence library right under the hero — the methodology behind every review
Cleaner product cards — no more confusing pink number circles, just the category label (Cleanser, Sunscreen, etc.)
Cleaner AI follow-up chats — routine builder, skin analyzer, and shelf scanner now reply with real clickable product recommendations tailored to your skin concerns instead of generic blurbs
Chat product links open in a new tab so you don't lose your conversation
Scan my Shelf follow-up chat — ask AI questions about your scanned products with suggested starter questions
Try-an-example photo shortcuts on Scan my Shelf and Skin Analyzer — test the tools instantly without uploading
Skin-type aware shelf analysis — recommendations now adapt to your skin type
Renamed Shelfie Scanner to Scan my Shelf (old links still work)
Scan my Shelf now reveals the skin-type form after you upload, so it's clearer what to do next
Faster shelf scans on slow connections
Skin Analyzer recommendations — every concern is now matched to a real product in the catalog with concern + category badges
Skin Analyzer always includes essentials like cleanser and sunscreen even if they're not tied to a specific concern
Skin Analyzer upload guidance is clearer — use a tight close-up of cheek/forehead/jawline, not a full-face selfie
Skin Analyzer is more reliable — fewer false refusals on close-up photos
Origin badge on every product page — tap any product and you'll see the flag and origin label (🇰🇷 K-Beauty, 🇮🇳 IN-Beauty, etc.) right next to the brand
Brand names on product pages are now bold pink and click through to the brand page — way easier to jump from a product to everything else from the same brand
Public profile pages got a redesign — wider layout, three side-by-side routine columns, no more truncated product names, and the steps now show in real routine order (cleanser → sunscreen) instead of the order you added them
My Routine now shows your saved products even when you switch beauty origins — Korean steps no longer disappear when you're browsing IN-Beauty
Removed an empty pill that showed up next to skin type tags on a few product pages
K-Beauty Treatments section — 30 evidence-based at-home and in-clinic treatment guides with photos
My Routine — build your personalized AM/PM K-beauty routine with a product picker
Public Profiles — share your routine, favorites, and reviews at chokchok.app/u/username
My Favs — heart any product to save it, synced across your devices
One-click save AI-generated routines straight into My Routine
User avatar menu — quick access to profile, favorites, and routine
Complete design overhaul — bold brutalist K-beauty aesthetic with new fonts
TikTok-ready share cards — download 9:16 story images from Ingredient Checker, Rate My Routine, and Dupe Finder
Daily K-Beauty Hot Take — shareable daily opinion cards
Star ratings now show in Google search results for product pages
Unified filter bars across products, brands, ingredients, and the guide
Smoother loading states across the site
Key ingredients are now linked to ingredient pages from every tool
Cleaner URLs — /brands for brands, /products for products
49 brands and 163 products — added d'Alba, I'm From, Goodal, Aestura, ONE THING, Axis-Y, Romand, Hada Labo, AHC, VT Cosmetics, Thank You Farmer, and more
New eye cream category — AHC, COSRX, Sulwhasoo, Beauty of Joseon
Hero products added — Laneige Lip Sleeping Mask, COSRX BHA Power Liquid, Etude SoonJung Cream, and more
Rate My Routine — get a scorecard grade for your routine and share it
Ingredient vs Ingredient comparison pages (e.g. Niacinamide vs Vitamin C)
TikTok video embeds on product pages
Google sign-in + community reviews on every product
10 new health guides: pregnancy skincare, RF microneedling, botox, fillers, and more
15 new brands added: Medicube, Anua, Torriden, Skin1004, Isntree, and more
45 new products — database now at 82 products across 27 brands
Morning/night routine split in the routine builder
Clickable skin type and concern pills with URL-synced filters
Health & medication interaction data on ingredient pages
AI-powered routine builder with full product catalog
Ask ChokChok — AI chat for K-beauty questions
Ingredient Checker — paste any INCI list for analysis
Global search (Cmd+K) across all content
Initial database: 20 ingredients, 15 products, 8 articles
Installable on phones (PWA)
5-language support (EN, FR, ES, IT, PT)