Clio
Korean color cosmetics for people who want actual coverage and pigment, not just skin tint.
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Clio is the Korean makeup brand pros use when they want full coverage and long wear. Kill Cover — the cushion and liquid foundation line — is the industry-standard recommendation for anyone whose skin-tint era has expired. Not skincare-forward. Unapologetically makeup.
Strengths
- + Kill Cover line is legit full-coverage
- + extensive shade range for a Korean brand
- + MUAs recommend it
- + long-wearing formulas
Weaknesses
- − makeup-first, not skincare-forward
- − more expensive than mass-market K-cosmetics
- − shades still lean lighter
The Clio Story
Clio was founded in Seoul in 1997 as a professional-grade makeup brand for Korean artists — at a time when most Korean makeup was sheer skin-tint territory. Kill Cover Founwear (2015) brought genuinely full coverage to the Korean cushion category for the first time and became the MUA's default. The Peripera eye-shadow line (Clio's sibling) dominates Korean Olive Young shelves; Kill Cover dominates professional kits. Coverage, pigment, and wear — the brand that proved K-beauty doesn't always have to be about looking like you're wearing nothing.
All Clio Products
1 products reviewed and rated.
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