d'Alba
Italian white truffle meets K-beauty science. Luxury ingredients in accessible formats.
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d'Alba has carved out a unique niche by combining premium truffle extracts with lightweight K-beauty textures. Their First Spray Serum went viral for a reason — it delivers genuine hydration in a format nobody else does. The brand skews premium but justifies it with ingredient quality.
Strengths
- + White truffle extract is genuinely effective for hydration
- + Innovative spray serum format
- + Elegant, minimal packaging
- + Fragrance-free options available
Weaknesses
- − Higher price point than most K-beauty
- − Limited product range
- − Truffle marketing can feel gimmicky
- − Not widely available offline
The d'Alba Story
d'Alba was founded in 2018 with a singular obsession: Italian white truffle. The brand sources high-grade truffle extract from Alba, Italy — one of the world's most prized truffle regions — and combines it with Korean formulation technology. Their First Spray Serum became a TikTok sensation, selling millions of units globally. The brand represents a new wave of K-beauty that borrows luxury ingredients from European skincare traditions while keeping the lightweight, layerable textures Korea is known for.
Shop d'Alba by skin type
Curated picks from d'Alba's lineup, ranked for each skin type.
All d'Alba Products
5 products reviewed and rated.
White Truffle First Spray Serum
The product that made d'Alba famous. This spray serum delivers real hydration in the most convenient format possible — just mist and go. The white truffle extract provides antioxidant protection, and niacinamide brightens over time. Perfect as a mid-day refresh or first essence step. The mist is genuinely fine enough to wear over makeup.
White Truffle Hybrid Sun Cushion SPF50+
D'Alba's white truffle universe gets a top-up cushion — SPF50+ in a press-and-go format that finally solves the 'how do I reapply over makeup' question.
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