Brand Comparison

I'm From vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.5)

I'm From Krave Beauty

Rating8.5/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20132017

OriginSouth KoreaSeoul, South Korea

Products77

Best ForSensitive, Dry, ComboSensitive, Acne-Prone, compromised-barrier

PhilosophySingle-origin natural ingredients from specific Korean regions. Transparency-first formulation.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

I'm From

I'm From is the brand for ingredient purists. Every product highlights one hero ingredient sourced from a specific Korean location, and they actually tell you where it comes from. The Honey Mask, Rice Toner, and Mugwort Essence are all legitimate cult classics. Quality is consistently high.

Pros

✓ Full ingredient traceability and sourcing transparency
✓ Honey, rice, and mugwort lines are all excellent
✓ Gentle enough for sensitive skin
✓ Clean, no-nonsense formulations

Cons

✗ Limited product range per ingredient line
✗ Some products feel basic for the price
✗ Availability can be inconsistent
✗ Packaging is functional, not luxurious

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros