Brand Comparison

I'm From vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.5)

I'm From EasyDew

Rating8.5/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20132008

OriginSouth KoreaSouth Korea

Products72

Best ForSensitive, Dry, ComboMature, Dry, normal

PhilosophySingle-origin natural ingredients from specific Korean regions. Transparency-first formulation.Pharmaceutical-grade EGF, made gentle.

I'm From

I'm From is the brand for ingredient purists. Every product highlights one hero ingredient sourced from a specific Korean location, and they actually tell you where it comes from. The Honey Mask, Rice Toner, and Mugwort Essence are all legitimate cult classics. Quality is consistently high.

Pros

✓ Full ingredient traceability and sourcing transparency
✓ Honey, rice, and mugwort lines are all excellent
✓ Gentle enough for sensitive skin
✓ Clean, no-nonsense formulations

Cons

✗ Limited product range per ingredient line
✗ Some products feel basic for the price
✗ Availability can be inconsistent
✗ Packaging is functional, not luxurious

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros