Frank Body
Coffee-based body care with a cheeky voice — Instagram-native, wink-heavy, scrub-forward.
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Built the body-scrub category online. The voice is half the product. Skincare has expanded with mixed results.
Strengths
- + Iconic original scrub
- + Very shareable branding
- + Affordable pricing
Weaknesses
- − Body-care-leaning
- − Scrubs are over-exfoliation for some
- − Face range less differentiated
The Frank Body Story
Four Melbourne 20-somethings launched Frank Body in 2013 with a single coffee scrub and a very online voice. The brand pioneered Instagram-native beauty marketing and sold the scrub in 150+ countries by 2018.
Shop Frank Body by skin type
Curated picks from Frank Body's lineup, ranked for each skin type.
All Frank Body Products
10 products reviewed and rated.
Hydrating Hyaluronic Acid Serum
Frank Body's hyaluronic face serum — three HA forms (sodium hyaluronate + hydrolyzed HA + hydrolyzed sodium HA) layered with eleuthero root + ginkgo biloba + tocopherol. The Australian brand's pivot from the original cult coffee scrub franchise into face skincare proper. Sub-$25 pricing for a 19-ingredient deck with three HA forms + adaptogen-adjacent eleuthero + ginkgo is real Australian D2C value.
Bright Eyes Caffeinated Eye Cream
Frank Body's caffeine-led eye cream — exactly what you'd expect from a brand built on coffee scrubs, finally aimed above the cheekbones.
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