Brand Comparison

Frank Body vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.5)

Frank Body EasyDew

Rating7.5/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20132008

OriginAustraliaSouth Korea

Products92

Best Fornormal, Oily, ComboMature, Dry, normal

PhilosophyCoffee-based body care with a cheeky voice — Instagram-native, wink-heavy, scrub-forward.Pharmaceutical-grade EGF, made gentle.

Frank Body

Built the body-scrub category online. The voice is half the product. Skincare has expanded with mixed results.

Pros

✓ Iconic original scrub
✓ Very shareable branding
✓ Affordable pricing

Cons

✗ Body-care-leaning
✗ Scrubs are over-exfoliation for some
✗ Face range less differentiated

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros