Brand Comparison
Frank Body vs Isoi
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Isoi
Higher editor rating (8.6 vs 7.5)
Rating7.5/108.6/10
Price RangeBudget ($)Premium ($$$)
Founded20132007
OriginAustraliaSouth Korea
Products91
Best Fornormal, Oily, ComboCombo, Mature, Sensitive
PhilosophyCoffee-based body care with a cheeky voice — Instagram-native, wink-heavy, scrub-forward.Damask rose, deeply.
Frank Body
Built the body-scrub category online. The voice is half the product. Skincare has expanded with mixed results.
Pros
- ✓ Iconic original scrub
- ✓ Very shareable branding
- ✓ Affordable pricing
Cons
- ✗ Body-care-leaning
- ✗ Scrubs are over-exfoliation for some
- ✗ Face range less differentiated
Isoi
Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.
Pros
- ✓ Long track record on PIH and dark spots
- ✓ Damask rose hero ingredient
- ✓ Hwahae 2025 award winner
Cons
- ✗ Premium pricing
- ✗ Heavier rose scent
