Missha
High-quality skincare and cosmetics at accessible prices. One of the original K-beauty brands to gain global recognition, built on the premise that luxury formulations shouldn't require luxury pricing.
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Missha is an OG of K-beauty that's had both brilliant highs and forgettable lows. The Time Revolution First Treatment Essence remains a solid, affordable alternative to SK-II's legendary Facial Treatment Essence — not identical, but remarkably close for a fraction of the price. The sunscreen range is quietly excellent. Beyond the hero products, though, the brand's vast catalog is inconsistent, and it's lost some relevance as newer, more focused brands have emerged.
Strengths
- + Time Revolution Essence is an excellent SK-II alternative
- + Some of the most affordable sunscreens in K-beauty
- + Long track record with proven hero products
Weaknesses
- − Massive, unfocused product catalog with inconsistent quality
- − Brand feels dated compared to newer competitors
- − Many products contain fragrance and unnecessary additives
Shop Missha by skin type
Curated picks from Missha's lineup, ranked for each skin type.
All Missha Products
10 products reviewed and rated.
Time Revolution Night Repair Borabit Ampoule
Missha's flagship multi-ferment ampoule — Bifida ferment lysate at #2 (the same Estée Lauder Advanced Night Repair famous active) + Sorbus commixta + Juniperus chinensis xylem + niacinamide + Leuconostoc + Maitake/Ophioglossum + Lactobacillus rice ferment + sea water. The brand's most-prescribed by K-beauty fans — direct competitor to Estée Lauder ANR at one-third the price. 'Borabit' refers to Korean ginger root tradition — Missha's heritage K-beauty drugstore positioning carries authentic weight.
Artemisia Calming Essence
100% artemisia extract essence that's become a cult favorite for calming irritated, reactive skin. Simple and effective.
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