Purito
Clean, centella-focused skincare with full ingredient transparency. Named from 'purify' + 'to' (earth) — a commitment to clean formulations.
Ask ChokChok AI
Get instant answers about Purito
Try asking
Purito had a rough public moment when their original sunscreen was found to have lower SPF than claimed. To their credit, they pulled the product, reformulated, and came back with improved transparency. The current Centella line is genuinely good — particularly for sensitive skin. A brand that earned respect by owning a mistake.
Strengths
- + Centella formulations are excellent
- + Fully transparent about ingredients and concentrations
- + Learned from SPF controversy and improved
- + Truly unscented options
Weaknesses
- − Still rebuilding trust after SPF incident
- − Small product range
- − Some products lack the punch of competitors
- − Not widely available in physical retail
Shop Purito by skin type
Curated picks from Purito's lineup, ranked for each skin type.
All Purito Products
7 products reviewed and rated.
Daily Soft Touch Sunscreen SPF 50+ PA++++
Purito's improved sunscreen flagship — modern EU-grade UV filter quartet (Tinosorb S + Uvinul A Plus + Uvinul T 150 + Tinosorb M) + 5 ceramide forms (NP + AP + EOP + AS + NS) + Centella asiatica + panthenol + sodium hyaluronate. The brand's pivot after the 2021 Centella Green Level Sunscreen reformulation controversy — Purito rebuilt this lineup with verified third-party SPF testing. The 4-filter modern UV stack is genuinely uncommon for K-beauty drugstore-tier pricing.
Daily Go-To Sunscreen SPF 50+ PA++++
Purito's redemption arc sunscreen — properly tested SPF 50+ with ceramides and centella. Reliable daily protection at a great price.
Compare Purito With
Similar K-Beauty brands
Brands with comparable formulation chops and price points
