
The Face Shop
One of Korea's OG beauty brands. Nature-inspired formulations with a focus on rice, lotus, and other traditional ingredients at accessible prices.
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The Face Shop is a K-beauty institution. Their Rice Water Bright Cleansing Foam has introduced millions to Korean skincare. The brand offers incredible breadth — from cleansers to sunscreens — but quality varies. Stick to their hero products (rice water line, Dr. Belmeur for sensitive skin) and you will not be disappointed.
Strengths
- + Rice Water line is iconic and effective
- + Wide product range
- + Very accessible pricing
- + Available globally through Avon/LG
Weaknesses
- − Quality inconsistent across lines
- − Some products feel dated
- − Fragrance in many products
Shop The Face Shop by skin type
Curated picks from The Face Shop's lineup, ranked for each skin type.
All The Face Shop Products
6 products reviewed and rated.

Dr. Belmeur Cica Recovery Cream
The Face Shop's dermatologist-developed line for sensitive and damaged skin. This cica cream combines centella asiatica with ceramides for a double barrier-repair approach. Fragrance-free, minimal irritants, and genuinely effective for calming redness and irritation. The best product in The Face Shop's lineup.

Yehwadam Heaven Grade Ginseng Regenerating Cream
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