Brand Comparison
Frank Body vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.5)
Rating7.5/109/10
Price RangeBudget ($)Budget ($)
Founded20132014
OriginAustraliaSouth Korea
Products919
Best Fornormal, Oily, ComboCombo, Oily, Sensitive, Dry
PhilosophyCoffee-based body care with a cheeky voice — Instagram-native, wink-heavy, scrub-forward.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Frank Body
Built the body-scrub category online. The voice is half the product. Skincare has expanded with mixed results.
Pros
- ✓ Iconic original scrub
- ✓ Very shareable branding
- ✓ Affordable pricing
Cons
- ✗ Body-care-leaning
- ✗ Scrubs are over-exfoliation for some
- ✗ Face range less differentiated
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
