Brand Comparison
Frank Body vs COSRX
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
COSRX
Higher editor rating (9 vs 7.5)
Rating7.5/109/10
Price RangeBudget ($)Budget ($)
Founded20132013
OriginAustraliaSeoul, South Korea
Products931
Best Fornormal, Oily, ComboOily, Combo, Acne-Prone, Sensitive
PhilosophyCoffee-based body care with a cheeky voice — Instagram-native, wink-heavy, scrub-forward.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.
Frank Body
Built the body-scrub category online. The voice is half the product. Skincare has expanded with mixed results.
Pros
- ✓ Iconic original scrub
- ✓ Very shareable branding
- ✓ Affordable pricing
Cons
- ✗ Body-care-leaning
- ✗ Scrubs are over-exfoliation for some
- ✗ Face range less differentiated
COSRX
The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.
Pros
- ✓ Outstanding value across the entire range
- ✓ Short, transparent ingredient lists
- ✓ Consistently effective formulations
- ✓ Widely available globally
Cons
- ✗ Packaging is utilitarian, not luxurious
- ✗ Rarely pushes boundaries with new ingredients
- ✗ Some products have a faint tea tree scent
