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We’re still tracking retailers for this one. In the meantime:
Anua's TikTok-viral hero — 80% Houttuynia cordata (heartleaf) extract in a 13-ingredient minimal deck with panthenol, sodium hyaluronate, and betaine. Sister product to the Heartleaf 77% Toner and 77% Clear Pad (already in catalog). The 80% concentration is the brand's signature 'high-percentage botanical' positioning — leans into the K-beauty 'X% of one ingredient' marketing pattern that COSRX Snail 96% pioneered. Genuinely meaningful for redness-prone and sensitized skin.
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Heartleaf 80% Soothing Ampoule by Anua is formulated for all, sensitive, redness-prone, dehydrated skin. Anua's TikTok-viral hero — 80% Houttuynia cordata (heartleaf) extract in a 13-ingredient minimal deck with panthenol, sodium hyaluronate, and betaine. Sister product to the Heartleaf 77% Toner and 77% Clear Pad (already in catalog). The 80% concentration is the brand's signature 'high-percentage botanical' positioning — leans into the K-beauty 'X% of one ingredient' marketing pattern that COSRX Snail 96% pioneered. Genuinely meaningful for redness-prone and sensitized skin.
The key active ingredients in Heartleaf 80% Soothing Ampoule are Centella Asiatica, Hyaluronic Acid, Panthenol. It's known for: 13-ingredient INCI is one of the cleanest serum decks at any price tier and Houttuynia cordata at 80% concentration delivers genuine anti-inflammatory depth.
Yes, Heartleaf 80% Soothing Ampoule targets redness, sensitivity, dryness. 13-ingredient INCI is one of the cleanest serum decks at any price tier
Heartleaf 80% Soothing Ampoule retails for around $25, which places it in the budget range for serums. Check the "Where to Buy" section above for current retailer prices.
The main drawbacks to be aware of: Lightweight watery texture won't replace a moisturizer — strictly a treatment-step layer; Houttuynia is a less-evidenced botanical than centella for soothing — sensitized users should patch test; 13-ingredient deck means very thin shelf life once opened — use within 3 months.
A suggested daily routine featuring this product, with complementary picks.
Heartleaf Pore Control Cleansing Oil
Anua · cleanser
Heartleaf 77% Soothing Toner
Anua · toner
Heartleaf 80% Soothing Ampoule
Anua · serum
PDRN Hyaluronic Acid Capsule 100 Serum
Anua · serum
PDRN Hyaluronic Acid Cream
Anua · moisturizer
Zero-Cast Moisturizing Finish Sunscreen
Anua · sunscreen
PDRN Hyaluronic Acid Cream
Anua · moisturizer
