Anua
Clean, minimal formulations built around heartleaf (Houttuynia cordata) as a core soothing and anti-inflammatory ingredient.
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Anua exploded onto the K-beauty scene with the Heartleaf 77% Soothing Toner, and the hype is largely warranted. The brand does one thing exceptionally well: gentle, soothing products for reactive skin at budget prices. The heartleaf focus gives the range a clear identity, and the formulations are genuinely clean without the usual 'clean beauty' price markup. Still a young brand, so the range is narrow, but what exists is strong.
Strengths
- + Heartleaf 77% Toner is a best-in-class soothing toner
- + Genuinely affordable for the quality
- + Clean, minimal ingredient lists
Weaknesses
- − Very young brand with a limited track record
- − Heavily reliant on one hero ingredient
- − Availability outside Korea can be inconsistent
Shop Anua by skin type
Curated picks from Anua's lineup, ranked for each skin type.
All Anua Products
19 products reviewed and rated.
Heartleaf 77% Soothing Toner
The toner that turned Anua into a K-beauty sensation, and it deserves the attention. At 77% heartleaf extract, this is essentially a soothing treatment disguised as a toner. It calms redness and irritation noticeably, layers beautifully under actives, and does it all at a price that makes repeat purchasing painless. Not a hydration powerhouse — think calming first, moisturizing second. For reactive, acne-prone skin, this is one of the best toners available at any price.
PDRN Hyaluronic Acid Capsule 100 Serum
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