Minimalist vs Minimalist — side by side, no bias.
Our pick
10% Vitamin C Face Serum
8.7/10 · Minimalist
| 10% Vitamin C Face Serum | Multi Peptides 10% Face Serum | |
|---|---|---|
| Brand | Minimalist | Minimalist |
| Category | serum | serum |
| Editor Rating | 8.7/10 ★ | 8.3/10 |
| Category | serum | serum |
| Texture | Watery serum | Lightweight watery serum |
| Finish | Glowy | Hydrated, plumped |
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| Verdict | Minimalist (the brand) is India's answer to The Ordinary, and the 10% Vitamin C is the gentler sister to their 16% formula. 3-O-Ethyl Ascorbic Acid (one of the most stable vitamin C derivatives) + acetyl glucosamine + gluconolactone (PHA) + sodium hyaluronate. Centella leaf water as #1 ingredient. ₹599 ($11) for an 18-ingredient clinical serum. | Minimalist's Multi Peptides 10% is the most technically ambitious serum in the Indian DTC market — seven distinct peptides at a claimed total 10% concentration, which is genuinely clinical-grade if accurate. The peptide stack: palmitoyl tripeptide-1 (Matrixyl precursor, collagen-stimulating), palmitoyl tetrapeptide-7 (anti-inflammatory, reduces IL-6), acetyl glutamine (wound healing), and four growth-factor-mimicking peptides (SH-Oligopeptide-1 mimics EGF, SH-Oligopeptide-23 mimics FGF, Polypeptide-1, SH-Polypeptide-9). The bacillus/folic acid ferment filtrate adds a probiotic-derived active for microbiome support. Sodium hyaluronate provides the hydration scaffold that peptides need to penetrate effectively (dimethyl isosorbide further enhances penetration). At ~₹900 (~$11), this seven-peptide serum costs less than a single-peptide product from most Western brands. Minimalist's radical transparency — concentration printed on the box, full INCI on the website — is what makes this credible rather than aspirational. |
