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Minimalist (the brand) is India's answer to The Ordinary, and the 10% Vitamin C is the gentler sister to their 16% formula. 3-O-Ethyl Ascorbic Acid (one of the most stable vitamin C derivatives) + acetyl glucosamine + gluconolactone (PHA) + sodium hyaluronate. Centella leaf water as #1 ingredient. ₹599 ($11) for an 18-ingredient clinical serum.
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10% Vitamin C Face Serum by Minimalist is formulated for all, sensitive, normal skin. Minimalist (the brand) is India's answer to The Ordinary, and the 10% Vitamin C is the gentler sister to their 16% formula. 3-O-Ethyl Ascorbic Acid (one of the most stable vitamin C derivatives) + acetyl glucosamine + gluconolactone (PHA) + sodium hyaluronate. Centella leaf water as #1 ingredient. ₹599 ($11) for an 18-ingredient clinical serum.
The key active ingredients in 10% Vitamin C Face Serum are Ethyl Ascorbic Acid (EAA), Hyaluronic Acid, PHA (Polyhydroxy Acids). It's known for: Centella leaf water as #1 (not water) — credibly soothing base and 3-O-Ethyl Ascorbic Acid is genuinely stable + effective.
Yes, 10% Vitamin C Face Serum targets dullness, hyperpigmentation. Centella leaf water as #1 (not water) — credibly soothing base
10% Vitamin C Face Serum retails for around $11, which places it in the budget range for serums. Check the "Where to Buy" section above for current retailer prices.
The main drawbacks to be aware of: ethoxydiglycol high in INCI may concern certain audiences; very thin serum needs cream to follow; limited international distribution.
A suggested daily routine featuring this product, with complementary picks.
Ultime8 Sublime Beauty Cleansing Oil
Shu Uemura · cleanser
5% PHA + Polyglutamic Acid Toner
Minimalist · toner
2% Hyaluronic Acid + PGA Face Serum
Minimalist · essence
10% Vitamin C Face Serum
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Marula 5% Face Oil
Minimalist · oil
Minimalist Sunscreen SPF 60 PA++++
Minimalist · sunscreen
Marula 5% Face Oil
Minimalist · oil
