Brand Comparison

The Face Shop vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 7.5)

The Face Shop Krave Beauty

Rating7.5/108.7/10

Price RangeBudget ($)Mid-Range ($$)

Founded20032017

OriginSeoul, South KoreaSeoul, South Korea

Products67

Best ForDry, Combo, SensitiveSensitive, Acne-Prone, compromised-barrier

PhilosophyOne of Korea's OG beauty brands. Nature-inspired formulations with a focus on rice, lotus, and other traditional ingredients at accessible prices.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

The Face Shop

The Face Shop is a K-beauty institution. Their Rice Water Bright Cleansing Foam has introduced millions to Korean skincare. The brand offers incredible breadth — from cleansers to sunscreens — but quality varies. Stick to their hero products (rice water line, Dr. Belmeur for sensitive skin) and you will not be disappointed.

Pros

✓ Rice Water line is iconic and effective
✓ Wide product range
✓ Very accessible pricing
✓ Available globally through Avon/LG

Cons

✗ Quality inconsistent across lines
✗ Some products feel dated
✗ Fragrance in many products

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros