Brand Comparison

The Face Shop vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The History of Whoo

Higher editor rating (8.8 vs 7.5)

The Face Shop The History of Whoo

Rating7.5/108.8/10

Price RangeBudget ($)Premium ($$$)

Founded20032003

OriginSeoul, South KoreaSouth Korea

Products65

Best ForDry, Combo, SensitiveMature, Dry

PhilosophyOne of Korea's OG beauty brands. Nature-inspired formulations with a focus on rice, lotus, and other traditional ingredients at accessible prices.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

The Face Shop

The Face Shop is a K-beauty institution. Their Rice Water Bright Cleansing Foam has introduced millions to Korean skincare. The brand offers incredible breadth — from cleansers to sunscreens — but quality varies. Stick to their hero products (rice water line, Dr. Belmeur for sensitive skin) and you will not be disappointed.

Pros

✓ Rice Water line is iconic and effective
✓ Wide product range
✓ Very accessible pricing
✓ Available globally through Avon/LG

Cons

✗ Quality inconsistent across lines
✗ Some products feel dated
✗ Fragrance in many products

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros