Brand Comparison

The Face Shop vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7.5)

The Face Shop EasyDew

Rating7.5/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20032008

OriginSeoul, South KoreaSouth Korea

Products62

Best ForDry, Combo, SensitiveMature, Dry, normal

PhilosophyOne of Korea's OG beauty brands. Nature-inspired formulations with a focus on rice, lotus, and other traditional ingredients at accessible prices.Pharmaceutical-grade EGF, made gentle.

The Face Shop

The Face Shop is a K-beauty institution. Their Rice Water Bright Cleansing Foam has introduced millions to Korean skincare. The brand offers incredible breadth — from cleansers to sunscreens — but quality varies. Stick to their hero products (rice water line, Dr. Belmeur for sensitive skin) and you will not be disappointed.

Pros

✓ Rice Water line is iconic and effective
✓ Wide product range
✓ Very accessible pricing
✓ Available globally through Avon/LG

Cons

✗ Quality inconsistent across lines
✗ Some products feel dated
✗ Fragrance in many products

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros