Brand Comparison
Clio vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8.5)
Clio
Clio is the Korean makeup brand pros use when they want full coverage and long wear. Kill Cover — the cushion and liquid foundation line — is the industry-standard recommendation for anyone whose skin-tint era has expired. Not skincare-forward. Unapologetically makeup.
Pros
- ✓ Kill Cover line is legit full-coverage
- ✓ extensive shade range for a Korean brand
- ✓ MUAs recommend it
- ✓ long-wearing formulas
Cons
- ✗ makeup-first, not skincare-forward
- ✗ more expensive than mass-market K-cosmetics
- ✗ shades still lean lighter
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
- ✓ Olive Young #1 slow aging 2025
- ✓ Backed by real lab science
Cons
- ✗ Premium pricing
- ✗ Clinical-leaning aesthetic
