Brand Comparison
Clio vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.5)
Clio
Clio is the Korean makeup brand pros use when they want full coverage and long wear. Kill Cover — the cushion and liquid foundation line — is the industry-standard recommendation for anyone whose skin-tint era has expired. Not skincare-forward. Unapologetically makeup.
Pros
- ✓ Kill Cover line is legit full-coverage
- ✓ extensive shade range for a Korean brand
- ✓ MUAs recommend it
- ✓ long-wearing formulas
Cons
- ✗ makeup-first, not skincare-forward
- ✗ more expensive than mass-market K-cosmetics
- ✗ shades still lean lighter
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
