L'Erbolario vs Miamo — side by side, no bias.
Our pick
Vitamin C 30% Serum
8.8/10 · Miamo
| Multi-Active Wrinkle Reducer Face Serum | Vitamin C 30% Serum | |
|---|---|---|
| Brand | L'Erbolario | Miamo |
| Category | serum | serum |
| Editor Rating | 8/10 | 8.8/10 ★ |
| Category | serum | serum |
| Texture | Lightweight serum | Lightweight water serum |
| Finish | Smooth, absorbed | Dewy |
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| Verdict | L'Erbolario's actives-forward serum — a concentrated blend of red algae (Ahnfeltia) and carrot root extract enriched with a multi-vitamin complex (A, B6, C, E, F). The algae extract provides a film-forming matrix that visibly smooths fine lines on application, while the vitamins work on longer-term skin renewal. Not as potent as a dedicated retinol or vitamin C serum, but an elegant multi-active approach for skin that wants gentle anti-aging without single-ingredient intensity. | Miamo's hero product and the reason the brand matters. 30% 3-O-Ethyl Ascorbic Acid — a stable, bioavailable vitamin C derivative that doesn't oxidise in the bottle like pure L-Ascorbic Acid — plus ferulic acid for antioxidant synergy and sodium hyaluronate for hydration. Founded by two pharmacists who trained in the US and brought cosmeceutical rigour back to Naples. The concentration is genuinely high, the stability is genuinely better than most LAA serums, and the €94 price tag is fair for what's in the bottle. |
