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Miamo's hero product and the reason the brand matters. 30% 3-O-Ethyl Ascorbic Acid — a stable, bioavailable vitamin C derivative that doesn't oxidise in the bottle like pure L-Ascorbic Acid — plus ferulic acid for antioxidant synergy and sodium hyaluronate for hydration. Founded by two pharmacists who trained in the US and brought cosmeceutical rigour back to Naples. The concentration is genuinely high, the stability is genuinely better than most LAA serums, and the €94 price tag is fair for what's in the bottle.
Other routine steps with complementary ingredients.
Side-by-side ingredient breakdowns vs. the closest alternatives.
In-clinic and at-home treatments that use the same active ingredients.

A 24-karat-gold-plated microchannel device that delivers custom serum cocktails — usually micro-doses of Botox, hyaluronic acid, vitamins, and peptides — into the upper dermis.

Microneedling's gentler, no-downtime sister — a silicone-tip cartridge oscillating at ~150,000 vibrations/min that pushes serums into the epidermis without piercing the skin.

A cocktail of vitamins, amino acids, and hyaluronic acid injected into the superficial dermis — French-born, globally adopted, endlessly remixed.
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Vitamin C 30% Serum by Miamo is formulated for normal, combination, mature skin. Miamo's hero product and the reason the brand matters. 30% 3-O-Ethyl Ascorbic Acid — a stable, bioavailable vitamin C derivative that doesn't oxidise in the bottle like pure L-Ascorbic Acid — plus ferulic acid for antioxidant synergy and sodium hyaluronate for hydration. Founded by two pharmacists who trained in the US and brought cosmeceutical rigour back to Naples. The concentration is genuinely high, the stability is genuinely better than most LAA serums, and the €94 price tag is fair for what's in the bottle.
The key active ingredients in Vitamin C 30% Serum are Ferulic Acid, Hyaluronic Acid, Vitamin C. It's known for: 30% stable vitamin C derivative (3-O-Ethyl Ascorbic Acid) and ferulic acid synergy for enhanced photoprotection.
Yes, Vitamin C 30% Serum targets hyperpigmentation, dullness, fine lines. 30% stable vitamin C derivative (3-O-Ethyl Ascorbic Acid)
Vitamin C 30% Serum retails for around $105, which places it in the premium range for serums. Check the "Where to Buy" section above for current retailer prices.
The main drawbacks to be aware of: premium pricing for Italian pharmacy standards; may tingle on very sensitive skin at this concentration; less immediate glow than pure LAA formulations.
A suggested daily routine featuring this product, with complementary picks.
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