Helan vs Miamo — side by side, no bias.
Our pick
Vitamin C 30% Serum
8.8/10 · Miamo
| Ialuronico Booster Serum | Vitamin C 30% Serum | |
|---|---|---|
| Brand | Helan | Miamo |
| Category | serum | serum |
| Editor Rating | 8.3/10 | 8.8/10 ★ |
| Category | serum | serum |
| Texture | Slippery clear serum | Lightweight water serum |
| Finish | Plumped, dewy | Dewy |
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| Verdict | Multi-weight HA booster from a clean Italian formulator — drinks into skin, layers without pilling. | Miamo's hero product and the reason the brand matters. 30% 3-O-Ethyl Ascorbic Acid — a stable, bioavailable vitamin C derivative that doesn't oxidise in the bottle like pure L-Ascorbic Acid — plus ferulic acid for antioxidant synergy and sodium hyaluronate for hydration. Founded by two pharmacists who trained in the US and brought cosmeceutical rigour back to Naples. The concentration is genuinely high, the stability is genuinely better than most LAA serums, and the €94 price tag is fair for what's in the bottle. |
