Anua vs I'm From — side by side, no bias.
| Heartleaf 77% Soothing Toner | Rice Toner | |
|---|---|---|
| Brand | Anua | I'm From |
| Category | toner | toner |
| Editor Rating | 9/10 | 9/10 |
| Category | toner | toner |
| Texture | Watery, lightweight, almost like water | Milky, slightly viscous liquid |
| Finish | hydrated, calm | Brightened, moisturized |
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| Verdict | The toner that turned Anua into a K-beauty sensation, and it deserves the attention. At 77% heartleaf extract, this is essentially a soothing treatment disguised as a toner. It calms redness and irritation noticeably, layers beautifully under actives, and does it all at a price that makes repeat purchasing painless. Not a hydration powerhouse — think calming first, moisturizing second. For reactive, acne-prone skin, this is one of the best toners available at any price. | The Rice Toner is I'm From's bestseller and it deserves it. 77.78% rice extract from Yeoju, Korea provides genuine brightening and moisture. The milky texture feels more nourishing than a typical toner. One of the best brightening toners available at any price — and it works for sensitive skin too. |
