Hyaluron Activ B3 Concentrated Plumping Serum

Hyaluron Activ B3 Concentrated Plumping Serum by Avene is formulated for mature, dry, normal skin. Avène's anti-aging entry — 6% niacinamide + 0.45% pure hyaluronic acid + adenosine, all on an Avène Thermal Spring Water base. Stripped-down INCI with eight ingredients total, which is a meaningful pivot for a French pharmacy line that usually layers complex actives. Sits as the brand's hero serum in the mature-skin segment, sister product to the Hyaluron Activ B3 Renewal Firming Cream. Direct competitor to Vichy LiftActiv and Olay Regenerist Niacinamide+ at the European pharmacy tier.

The key active ingredients in Hyaluron Activ B3 Concentrated Plumping Serum are Hyaluronic Acid, Niacinamide. It's known for: 6% niacinamide is on the higher end of effective concentrations for tone + texture and 8-ingredient INCI is one of the cleanest serum decks at this prestige tier.

Yes, Hyaluron Activ B3 Concentrated Plumping Serum targets fine lines, dryness, dullness. 6% niacinamide is on the higher end of effective concentrations for tone + texture

Hyaluron Activ B3 Concentrated Plumping Serum retails for around $60, which places it in the mid range for serums. Check the "Where to Buy" section above for current retailer prices.

The main drawbacks to be aware of: Pricing ($60) reflects French pharmacy positioning vs $20 niacinamide alternatives; Hyaluronic acid at 0.45% is on the lower end — won't replace a dedicated HA serum; Shorter ingredient deck means less buffering — potential niacinamide flushing for sensitive users.