Then I Met You
Luxury K-beauty-inspired skincare from Soko Glam co-founder Charlotte Cho, built around the Korean concept of "jeong" — slow, intentional care.
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Then I Met You is Charlotte Cho passion project and it feels like it. The Living Cleansing Balm is arguably the best cleansing balm at any price — a rich, buttery formula with sea buckthorn that actually melts makeup and does not sting the eyes. Premium price, premium product.
Strengths
- + Exceptional cleansing balm formulation
- + Luxury packaging and experience
- + Built on Korean skincare philosophy
- + Sea buckthorn is a standout ingredient
Weaknesses
- − Premium pricing
- − Small catalog
- − Not every product is a category leader
The Then I Met You Story
Built on Jeong
Then I Met You was founded in 2018 by Charlotte Cho, co-founder of Soko Glam and the author of "The Little Book of Skincare." The brand name and philosophy are both rooted in jeong — the Korean concept of deep, patient affection that grows over time.
The Living Cleansing Balm
The brand first hero product, the Living Cleansing Balm, features a blend of olive-derived squalane and sea buckthorn extract to melt away makeup and sunscreen while nourishing the skin barrier. It has been featured in Vogue, Allure, and Elle as one of the best cleansing balms available.
Today
Then I Met You is stocked at Sephora, Credo Beauty, and Charlotte Cho own Soko Glam — a rare brand that bridges luxury skincare and accessible K-beauty.
Shop Then I Met You by skin type
Curated picks from Then I Met You's lineup, ranked for each skin type.
All Then I Met You Products
5 products reviewed and rated.
Living Cleansing Balm
Widely considered the best cleansing balm in K-beauty at any price. The olive plus sea buckthorn plus squalane base melts makeup and sunscreen effortlessly, and the orange oil scent is subtle rather than artificial. Leaves skin clean, nourished, and never stripped. Expensive, but a single jar lasts months and the experience is genuinely luxurious.
Soothing Tea Cleansing Gel
The morning-cleanse companion to the Living Cleansing Balm. Gentle enough to use daily on sensitive skin, and the green tea plus panthenol combination leaves skin feeling calm rather than tight. Part of Charlotte Cho original double-cleanse system.
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