Brand Comparison

Then I Met You vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The History of Whoo

Higher editor rating (8.8 vs 8.5)

Then I Met You The History of Whoo

Rating8.5/108.8/10

Price RangePremium ($$$)Premium ($$$)

Founded20182003

OriginNew York / SeoulSouth Korea

Products55

Best Forall skin types, Sensitive, DryMature, Dry

PhilosophyLuxury K-beauty-inspired skincare from Soko Glam co-founder Charlotte Cho, built around the Korean concept of "jeong" — slow, intentional care.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

Then I Met You

Then I Met You is Charlotte Cho passion project and it feels like it. The Living Cleansing Balm is arguably the best cleansing balm at any price — a rich, buttery formula with sea buckthorn that actually melts makeup and does not sting the eyes. Premium price, premium product.

Pros

✓ Exceptional cleansing balm formulation
✓ Luxury packaging and experience
✓ Built on Korean skincare philosophy
✓ Sea buckthorn is a standout ingredient

Cons

✗ Premium pricing
✗ Small catalog
✗ Not every product is a category leader

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros