
Isoi
premiumEst. 2007· South Korea
Damask rose, deeply.
CombinationMatureSensitive
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Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.
Strengths
- + Long track record on PIH and dark spots
- + Damask rose hero ingredient
- + Hwahae 2025 award winner
Weaknesses
- − Premium pricing
- − Heavier rose scent
The Isoi Story
Isoi launched in 2007 with a single obsession: Bulgarian damask rose. While the rest of K-beauty chased fermented rice and snail, Isoi went deep on rose oil chemistry, building serums that target post-blemish marks with what they call a rose-sourced complex. The brand stayed niche for years until 2025, when Hwahae editors pushed it into the mainstream.
All Isoi Products
1 products reviewed and rated.
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