Brand Comparison
Then I Met You vs EasyDew
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
EasyDew
Higher editor rating (8.7 vs 8.5)
Then I Met You
Then I Met You is Charlotte Cho passion project and it feels like it. The Living Cleansing Balm is arguably the best cleansing balm at any price — a rich, buttery formula with sea buckthorn that actually melts makeup and does not sting the eyes. Premium price, premium product.
Pros
- ✓ Exceptional cleansing balm formulation
- ✓ Luxury packaging and experience
- ✓ Built on Korean skincare philosophy
- ✓ Sea buckthorn is a standout ingredient
Cons
- ✗ Premium pricing
- ✗ Small catalog
- ✗ Not every product is a category leader
EasyDew
EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.
Pros
- ✓ Pharmaceutical-grade EGF
- ✓ Olive Young #1 slow aging 2025
- ✓ Backed by real lab science
Cons
- ✗ Premium pricing
- ✗ Clinical-leaning aesthetic
Top Then I Met You Products
Then I Met You
Birch Milk Refining Toner
Then I Met You
Calming Tide Gel Cream
Then I Met You
Living Cleansing Balm
Then I Met You
Snail Mucin Eye Cream
Then I Met You
