Brand Comparison

Then I Met You vs COSRX

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

COSRX

Higher editor rating (9 vs 8.5)

Then I Met You COSRX

Rating8.5/109/10

Price RangePremium ($$$)Budget ($)

Founded20182013

OriginNew York / SeoulSeoul, South Korea

Products531

Best Forall skin types, Sensitive, DryOily, Combo, Acne-Prone, Sensitive

PhilosophyLuxury K-beauty-inspired skincare from Soko Glam co-founder Charlotte Cho, built around the Korean concept of "jeong" — slow, intentional care.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.

Then I Met You

Then I Met You is Charlotte Cho passion project and it feels like it. The Living Cleansing Balm is arguably the best cleansing balm at any price — a rich, buttery formula with sea buckthorn that actually melts makeup and does not sting the eyes. Premium price, premium product.

Pros

✓ Exceptional cleansing balm formulation
✓ Luxury packaging and experience
✓ Built on Korean skincare philosophy
✓ Sea buckthorn is a standout ingredient

Cons

✗ Premium pricing
✗ Small catalog
✗ Not every product is a category leader

COSRX

The gateway brand for most people entering K-beauty, and for good reason. COSRX consistently delivers effective, no-frills products at prices that make most Western alternatives look overpriced. Their snail mucin line and BHA products are genuine category leaders. They rarely innovate, but they execute the basics exceptionally well.

Pros