Supergoop!
American SPF-first skincare brand — invisible filters, daily-wear textures, sunscreen as skincare essential.
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Supergoop is why American sunscreen finally caught up to Asian tech. Unseen Sunscreen is a genuinely great daily wear — invisible, primer-like texture. The Glowscreen variant is cult.
Strengths
- + Best American SPF formulations
- + Cosmetically elegant textures
- + Unseen Sunscreen primer-like
Weaknesses
- − Premium pricing for SPF
- − Still uses older US-approved filters
The Supergoop! Story
Holly Thaggard launched Supergoop in 2005 after her teacher friend got skin cancer. Initially sold to schools, it grew into Sephora shelves and then to being the American brand that made daily SPF normal.
Shop Supergoop! by skin type
Curated picks from Supergoop!'s lineup, ranked for each skin type.
All Supergoop! Products
5 products reviewed and rated.
Unseen Sunscreen SPF 40
The sunscreen that doesn't feel like sunscreen — Holly Thaggard's Unseen pioneered the "gel primer with SPF 40" category and nobody has really dethroned it since.
Glowscreen SPF 40
Supergoop Glowscreen — pearlescent SPF40 that doubles as a highlighter. Sephora TikTok cult.
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