Brand Comparison
Supergoop! vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8.5)
Rating8.5/108.8/10
Price RangePremium ($$$)Premium ($$$)
Founded20052003
OriginUSASouth Korea
Products45
Best ForOily, Combo, normalMature, Dry
PhilosophyAmerican SPF-first skincare brand — invisible filters, daily-wear textures, sunscreen as skincare essential.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.
Supergoop!
Supergoop is why American sunscreen finally caught up to Asian tech. Unseen Sunscreen is a genuinely great daily wear — invisible, primer-like texture. The Glowscreen variant is cult.
Pros
- ✓ Best American SPF formulations
- ✓ Cosmetically elegant textures
- ✓ Unseen Sunscreen primer-like
Cons
- ✗ Premium pricing for SPF
- ✗ Still uses older US-approved filters
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- ✓ Heritage formulas with modern polish
- ✓ Exceptional packaging
- ✓ Strong mature-skin results
Cons
- ✗ Luxury pricing
- ✗ Heavy herbal fragrance
- ✗ Overkill for anyone under 35
