Brand Comparison
Supergoop! vs Isoi
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Isoi
Higher editor rating (8.6 vs 8.5)
Rating8.5/108.6/10
Price RangePremium ($$$)Premium ($$$)
Founded20052007
OriginUSASouth Korea
Products41
Best ForOily, Combo, normalCombo, Mature, Sensitive
PhilosophyAmerican SPF-first skincare brand — invisible filters, daily-wear textures, sunscreen as skincare essential.Damask rose, deeply.
Supergoop!
Supergoop is why American sunscreen finally caught up to Asian tech. Unseen Sunscreen is a genuinely great daily wear — invisible, primer-like texture. The Glowscreen variant is cult.
Pros
- ✓ Best American SPF formulations
- ✓ Cosmetically elegant textures
- ✓ Unseen Sunscreen primer-like
Cons
- ✗ Premium pricing for SPF
- ✗ Still uses older US-approved filters
Isoi
Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.
Pros
- ✓ Long track record on PIH and dark spots
- ✓ Damask rose hero ingredient
- ✓ Hwahae 2025 award winner
Cons
- ✗ Premium pricing
- ✗ Heavier rose scent
