Brand Comparison
Supergoop! vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.5)
Rating8.5/109/10
Price RangePremium ($$$)Budget ($)
Founded20052014
OriginUSASouth Korea
Products419
Best ForOily, Combo, normalCombo, Oily, Sensitive, Dry
PhilosophyAmerican SPF-first skincare brand — invisible filters, daily-wear textures, sunscreen as skincare essential.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Supergoop!
Supergoop is why American sunscreen finally caught up to Asian tech. Unseen Sunscreen is a genuinely great daily wear — invisible, primer-like texture. The Glowscreen variant is cult.
Pros
- ✓ Best American SPF formulations
- ✓ Cosmetically elegant textures
- ✓ Unseen Sunscreen primer-like
Cons
- ✗ Premium pricing for SPF
- ✗ Still uses older US-approved filters
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
