Raaie
midEst. 2019· Stockholm, Sweden
Ingredient-first minimalist Swedish skincare — The Ordinary's Scandinavian cousin.
CombinationDry
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Raaie's Night Shift Gel-Cream is the minimalist Scandi moisturizer pick. Clean, affordable, well-formulated.
Strengths
- + Clean ingredient-first formulas
- + Affordable for Scandi design
- + Strong debut SKUs
Weaknesses
- − Small lineup
- − Limited US distribution
The Raaie Story
Founded 2019 in Stockholm by Caroline Ek and Sara Mikusinska. Gained quick traction across Scandi beauty editors for honest, ingredient-first marketing.
All Raaie Products
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