Brand Comparison

Raaie vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8)

Raaie EasyDew

Rating8/108.7/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20192008

OriginStockholm, SwedenSouth Korea

Products02

Best Fornormal, Combo, DryMature, Dry, normal

PhilosophyIngredient-first minimalist Swedish skincare — The Ordinary's Scandinavian cousin.Pharmaceutical-grade EGF, made gentle.

Raaie

Raaie's Night Shift Gel-Cream is the minimalist Scandi moisturizer pick. Clean, affordable, well-formulated.

Pros

✓ Clean ingredient-first formulas
✓ Affordable for Scandi design
✓ Strong debut SKUs

Cons

✗ Small lineup
✗ Limited US distribution

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros