Brand Comparison
Raaie vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8)
Rating8/108.8/10
Price RangeMid-Range ($$)Premium ($$$)
Founded20192003
OriginStockholm, SwedenSouth Korea
Products05
Best Fornormal, Combo, DryMature, Dry
PhilosophyIngredient-first minimalist Swedish skincare — The Ordinary's Scandinavian cousin.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.
Raaie
Raaie's Night Shift Gel-Cream is the minimalist Scandi moisturizer pick. Clean, affordable, well-formulated.
Pros
- ✓ Clean ingredient-first formulas
- ✓ Affordable for Scandi design
- ✓ Strong debut SKUs
Cons
- ✗ Small lineup
- ✗ Limited US distribution
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- ✓ Heritage formulas with modern polish
- ✓ Exceptional packaging
- ✓ Strong mature-skin results
Cons
- ✗ Luxury pricing
- ✗ Heavy herbal fragrance
- ✗ Overkill for anyone under 35
