Brand Comparison
Raaie vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Rating8/109/10
Price RangeMid-Range ($$)Budget ($)
Founded20192014
OriginStockholm, SwedenSouth Korea
Products019
Best Fornormal, Combo, DryCombo, Oily, Sensitive, Dry
PhilosophyIngredient-first minimalist Swedish skincare — The Ordinary's Scandinavian cousin.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Raaie
Raaie's Night Shift Gel-Cream is the minimalist Scandi moisturizer pick. Clean, affordable, well-formulated.
Pros
- ✓ Clean ingredient-first formulas
- ✓ Affordable for Scandi design
- ✓ Strong debut SKUs
Cons
- ✗ Small lineup
- ✗ Limited US distribution
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
