Frudia
Real fruit goes skin deep — patented fruit-extract technology (R VITA W) turns whole-fruit nutrition into functional skincare.
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Frudia built a whole brand identity around one idea: fruit as a serious skincare active, not a scent note. The flagship Blueberry Hydrating Intensive Cream is 69–77% blueberry extract depending on the SKU and genuinely delivers a light, jelly-texture moisturiser that absorbs fast without feeling greasy. Not revolutionary, not editorial — but a thoughtful, well-formulated K-beauty brand that punches above its mid-tier price. The citrus line is underrated; the pomegranate line is a cult favourite among K-beauty forums. Skip the sugary-scented overlaps with Innisfree and try the waterless-format hero creams.
Strengths
- + patented R VITA W fruit-extraction technology is legitimately distinctive
- + waterless formulations push fruit extract to 60–77% of the formula
- + affordable premium — Korean editor-favourite tier at budget-to-mid pricing
- + strong global distribution (iHerb, Amazon, Stylevana, YesStyle)
Weaknesses
- − fragrance is heavy across most lines — the fruit scent is the brand's signature
- − textures can feel slightly sticky on oily skin
- − marketing-forward fruit-percentage claims that don't always translate to functional difference
- − not for acne-prone skin — occlusive botanical profile on some products
The Frudia Story
Frudia launched in 2016 as the skincare arm of Welcos, a Korean OEM/ODM cosmetics manufacturer with 30+ years of R&D experience. The founding thesis was that fruit in skincare had been relegated to marketing fluff — real actives locked in peels, seeds, and pulp were being thrown away during manufacturing. Welcos developed the R VITA W technology: a low-temperature fruit-extraction method that preserves polyphenols, vitamin content, and enzyme activity from whole-fruit inputs. The Blueberry line launched first and remained the bestseller; the Citrus (vitamin C), Pomegranate (ageing), Green Grape (oil control), and Avocado (barrier) lines followed. Now stocked globally via Olive Young, Amazon, Stylevana, and iHerb. Not the loudest brand in K-beauty — but a legitimately well-formulated mid-tier that earns its shelf space.
Shop Frudia by skin type
Curated picks from Frudia's lineup, ranked for each skin type.
All Frudia Products
9 products reviewed and rated.
Blueberry Hydrating Intensive Cream
Frudia's most iconic product: a 69% blueberry-extract moisturiser with the silky, jelly-like texture that launched a thousand imitators. The blueberry delivers polyphenol antioxidants; the supporting cast (niacinamide, panthenol, squalane, adenosine) makes it a functional daily moisturiser rather than just a themed one. Absorbs fast, layers well under SPF, works across most skin types except very oily. The fruit scent is distinctive — you'll either love it or skip the line entirely.
Pomegranate Nutri-Moisturizing Ampoule
Frudia closes its Pomegranate ritual — toner and cream get the missing serum step, with a 60% real-fruit lead that's the brand's signature.
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