Quem Disse Berenice
Brazilian colour + skincare built around cross-category rituals — O Boticário's younger sister brand.
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Younger, more colour-forward than O Boticário. Skincare line is competent but secondary to makeup.
Strengths
- + Widely available in Brazil
- + Affordable
- + Brand ecosystem with O Boticário
Weaknesses
- − Skincare is secondary to colour
- − Mass-market formulations
The Quem Disse Berenice Story
Launched by Boticário Group in 2012 with an Instagram-first marketing strategy. Named after an internal Brazilian idiom.
All Quem Disse Berenice Products
3 products reviewed and rated.
Skin.Q Serum Concentrado Antioxidante Vitamina C
Quem Disse, Berenice?'s vitamin C entry from Grupo Boticário's playful, rule-breaking brand. The formula runs 10% ethyl ascorbic acid — one of the most stable vitamin C derivatives available — doubled down with pure ascorbic acid at the tail of the deck. Acetylated sodium hyaluronate (a 'super HA' that binds skin better than standard HA) and carnosine, a peptide antioxidant rarely seen at this price tier. The gel texture absorbs fast under sunscreen. For a sub-R$150 serum from a brand known for lipstick and fragrance, the INCI deck punches genuinely hard.
Skin.Q Creme Revitalizador Facial Noite
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