Brand Comparison
Quem Disse Berenice vs Isoi
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Isoi
Higher editor rating (8.6 vs 7)
Rating7/108.6/10
Price RangeBudget ($)Premium ($$$)
Founded20122007
OriginSão Paulo, BrazilSouth Korea
Products31
Best Fornormal, ComboCombo, Mature, Sensitive
PhilosophyBrazilian colour + skincare built around cross-category rituals — O Boticário's younger sister brand.Damask rose, deeply.
Quem Disse Berenice
Younger, more colour-forward than O Boticário. Skincare line is competent but secondary to makeup.
Pros
- ✓ Widely available in Brazil
- ✓ Affordable
- ✓ Brand ecosystem with O Boticário
Cons
- ✗ Skincare is secondary to colour
- ✗ Mass-market formulations
Isoi
Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.
Pros
- ✓ Long track record on PIH and dark spots
- ✓ Damask rose hero ingredient
- ✓ Hwahae 2025 award winner
Cons
- ✗ Premium pricing
- ✗ Heavier rose scent



