Brand Comparison

Quem Disse Berenice vs Isoi

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Isoi

Higher editor rating (8.6 vs 7)

Quem Disse Berenice Isoi

Rating7/108.6/10

Price RangeBudget ($)Premium ($$$)

Founded20122007

OriginSão Paulo, BrazilSouth Korea

Products31

Best Fornormal, ComboCombo, Mature, Sensitive

PhilosophyBrazilian colour + skincare built around cross-category rituals — O Boticário's younger sister brand.Damask rose, deeply.

Quem Disse Berenice

Younger, more colour-forward than O Boticário. Skincare line is competent but secondary to makeup.

Pros

✓ Widely available in Brazil
✓ Affordable
✓ Brand ecosystem with O Boticário

Cons

✗ Skincare is secondary to colour
✗ Mass-market formulations

Isoi

Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.

Pros