Brand Comparison
Quem Disse Berenice vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7)
Rating7/109/10
Price RangeBudget ($)Budget ($)
Founded20122014
OriginSão Paulo, BrazilSouth Korea
Products319
Best Fornormal, ComboCombo, Oily, Sensitive, Dry
PhilosophyBrazilian colour + skincare built around cross-category rituals — O Boticário's younger sister brand.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Quem Disse Berenice
Younger, more colour-forward than O Boticário. Skincare line is competent but secondary to makeup.
Pros
- ✓ Widely available in Brazil
- ✓ Affordable
- ✓ Brand ecosystem with O Boticário
Cons
- ✗ Skincare is secondary to colour
- ✗ Mass-market formulations
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
