Brand Comparison

Quem Disse Berenice vs EasyDew

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 7)

Quem Disse Berenice EasyDew

Rating7/108.7/10

Price RangeBudget ($)Premium ($$$)

Founded20122008

OriginSão Paulo, BrazilSouth Korea

Products32

Best Fornormal, ComboMature, Dry, normal

PhilosophyBrazilian colour + skincare built around cross-category rituals — O Boticário's younger sister brand.Pharmaceutical-grade EGF, made gentle.

Quem Disse Berenice

Younger, more colour-forward than O Boticário. Skincare line is competent but secondary to makeup.

Pros

✓ Widely available in Brazil
✓ Affordable
✓ Brand ecosystem with O Boticário

Cons

✗ Skincare is secondary to colour
✗ Mass-market formulations

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros