Brand Comparison

Purito vs Mediheal

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Mediheal

Higher editor rating (9 vs 7.5)

Purito Mediheal

Rating7.5/109/10

Price RangeBudget ($)Budget ($)

Founded20172009

OriginSouth KoreaSeoul, South Korea

Products710

Best ForSensitive, Dry, Comboall skin types, Acne-Prone, Sensitive, dehydrated

PhilosophyClean, centella-focused skincare with full ingredient transparency. Named from 'purify' + 'to' (earth) — a commitment to clean formulations.Clinical-grade sheet masks and targeted treatment pads, bringing dermatology-backed ingredients to daily skincare at mass-market prices.

Purito

Purito had a rough public moment when their original sunscreen was found to have lower SPF than claimed. To their credit, they pulled the product, reformulated, and came back with improved transparency. The current Centella line is genuinely good — particularly for sensitive skin. A brand that earned respect by owning a mistake.

Pros

✓ Centella formulations are excellent
✓ Fully transparent about ingredients and concentrations
✓ Learned from SPF controversy and improved
✓ Truly unscented options

Cons

✗ Still rebuilding trust after SPF incident
✗ Small product range
✗ Some products lack the punch of competitors
✗ Not widely available in physical retail

Mediheal

Mediheal is the top-selling skincare brand at Olive Young for two years running — beating more than 3,000 brands. Their sheet masks created the modern sheet mask category, and their Madecassoside Blemish Pad saw 820% year-over-year growth. If you only add one new sheet mask brand to your routine, make it this one.

Pros