Brand Comparison
Purito vs Dr. Althea
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Dr. Althea
Higher editor rating (8.8 vs 7.5)
Purito
Purito had a rough public moment when their original sunscreen was found to have lower SPF than claimed. To their credit, they pulled the product, reformulated, and came back with improved transparency. The current Centella line is genuinely good — particularly for sensitive skin. A brand that earned respect by owning a mistake.
Pros
- ✓ Centella formulations are excellent
- ✓ Fully transparent about ingredients and concentrations
- ✓ Learned from SPF controversy and improved
- ✓ Truly unscented options
Cons
- ✗ Still rebuilding trust after SPF incident
- ✗ Small product range
- ✗ Some products lack the punch of competitors
- ✗ Not widely available in physical retail
Dr. Althea
Dr. Althea is the dermatologist-led K-beauty brand quietly outperforming its more-hyped peers on every actives-forward product. The 147 Enriched Cream (147 active and adjunct ingredients in one barrier cream) is the reason Reddit's AsianBeauty community keeps pointing new people here. No sparkly packaging, no K-pop collab — just well-built formulas with peptide, ceramide, and panthenol stacks that hold up under scrutiny.
Pros
- ✓ dermatologist-led clinical approach
- ✓ 147 Enriched Cream is a legitimate barrier workhorse
- ✓ minimalist, no-nonsense branding
- ✓ every product is actives-first
